Episode 4: Vision Gaps – How BENOCS tackles the delivery of different types of content

Online Content Delivery

In the previous episodes, we explored the different approaches currently implemented into the network in order to keep up with the increasing customer demands and the delivery of content across the internet. Although they are currently capable of sustaining the higher demands and expectations, their systems are not efficient and require frequent and costly infrastructure updates to manage future congestion. At BENOCS, we introduce a new way of managing internet traffic by collecting and sharing information that is already available on the network in order to balance the system and to facilitate the best and fastest delivery speeds for all types of content such as transaction/clicks and video streaming. Each of these particular types of content have special needs in terms of delivery, in which BENOCS’s unique system can optimize all of their performances. In order to understand the significance, let us now return to our pizza scenario to see what types of issues the stores could face, and how delivery services could be improved with real-time traffic reports for the best performance and customer satisfaction.

Different types of content have different delivery needs

Transactions/clicks are the webpages that internet users want to view, and to view without waiting. This is similar to what we have been discussing in episodes 2 and 3, where the pizza hotline needs to figure out which of the three locations is not only the closest to the customer, but also has the fastest path to follow. This way the pizza order is not sent to the closest pizza store, when the second closest store is faster. Don’t forget that time is money and customers, who expect their pizzas to arrive hot and on time, will take their business elsewhere if their demands are not met.

When internet customers want to stream videos, it is not so important that the content arrives as fast as transactions/clicks, but rather that it arrives at a constant pace for the duration of the video to prevent buffering interruptions while the video is playing. In this case, the CDN would need to find a path that will not just deliver the content quickly, but also at a consistent speed for a specific amount of time. If we were to put this into our pizza scenario, we could imagine that our pizza store also owns several pizza carts in the inner city that are only open during the business lunch rush between 11:00 and 14:00. In order to keep these carts stocked throughout the duration of these busy hours, we need to pay attention to where the carts are located and the road traffic to each of them in order to ensure that the carts are regularly stocked with the freshest pizza possible – because an empty pizza cart is bad for business. This means that the pizza store needs to figure out which roads between the store and the cart are the least likely to become congested between those hours to ensure a consistent flow of pizza to each cart.

Don’t let content travel blind. BENOCS can help it arrive with minimal delays!

Although these two scenarios are not likely real issues that a pizza store would face, they are real on the network, and if not solved, could lead to poorer quality, slower delivery speeds, and costly infrastructure updates. To solve the dilemas in our pizza scenario, we would be interested in a device that can assist us with traffic reports to ensure our products meet customer expectations. However, since we are not experts on the devices to aid pizza delivery issues, we at BENOCS do offer solutions in content delivery to the equivalent problems in the internet. Our products serve as the device that connects those with the knowledge of network traffic/topology (ISPs) to those that need it (CDNs). Instead of allowing content to blindly cross the network, which often leads to bottlenecks and traffic jams, we provide CDNs with information on current network topology so it reaches its destination with minimal delays. By balancing out the network traffic, internet infrastructure is saved from frequent extension and updates. This is like a road with less traffic is subject to less damage and a need to be expanded. Why not spend a little to save a lot? Its time to improve your network’s quality and efficiency while saving on premature network investments and needless maintenance cost!

Tune in next time for our final episode where we will discuss the BENOCS vision in relation to the history of the internet.

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