Transit traffic in internet networks is becoming increasingly volatile with frequent changes in incoming and outgoing traffic. A sudden drop in your network’s traffic could mean one of two things: Your customer has set up direct peerings or your competitors have established a shorter route.
Establish direct peering to win back lost traffic, ensuring your customer doesn’t terminate the underutilized port.
- The commercial team monitors the traffic closely in Flow Explorer to get a holistic view of the network reacting swiftly to traffic shifts.
- Peering manager / account manager of an existing customer bookmarks the filtered customer AS to monitor the traffic every day and notices a drop in traffic.
- Peering manager reaches out to the customer to enquire about the traffic drop and negotiate a better PNI contract with the customer, making sure all important routes are directly connected
- Increased port utilization per customer
- Minimized churn
- Satisfied customers